London Fashion Week Adopts Copenhagen’s Sustainability Standards
A New Era for Responsible Fashion
Fashion is taking a bold step forward.
London Fashion Week, one of the industry’s Big Four, has announced it will adopt Copenhagen’s Minimum Standards by January 2026. A move that could reshape the future of fashion.
These 19 ethical and environmental requirements aim to reduce fashion’s impact while ensuring creativity thrives, as reported by Marie Claire.
London Fashion Week’s adoption of Copenhagen’s Minimum Standards isn’t just a milestone - it’s a movement.
At P’tit Affair, we welcome this shift and are proud to already align with many of these values.
If you’re passionate about ethical fashion that prioritises longevity over waste, this is a moment worth celebrating.
Curious about the standards shaping the future of fashion?
Keep reading - or sign up to download the full Copenhagen Minimum Standards PDF here and explore their impact in detail.
What Are Copenhagen’s Minimum Standards?
Originally developed by Copenhagen Fashion Week, these 19 requirements are designed to address some of the biggest environmental and ethical challenges in fashion.
They focus on reducing waste, ensuring fair working conditions, and creating fashion that lasts.
Key focus areas include:
1. Strategic Direction
Brands must have a formally approved sustainability strategy and equal opportunity hiring processes.
2. Design
Collections must prioritise longevity, repairability, and recycled content.
3. Material Choices
The use of fur, exotic skins, and wild animal-derived materials is banned.
4. Working Conditions
Ethical supply chains with safe, fair workplaces are required.
5. Showcase Production
Single-use plastic packaging is prohibited, and brands must work to reduce the environmental impact of runway shows.
Want to see the complete list? Sign up to download the full Copenhagen Minimum Standards PDF here.
Why London Fashion Week’s Decision Matters
By adopting these standards, London Fashion Week is taking a leadership role in ethical fashion.
As Marie Claire noted, the inclusion of iconic brands like Burberry and cult-favourites like Simone Rocha and JW Anderson adds credibility and weight to the initiative.
No designer, whether emerging talent or an established fashion house, will be exempt.
The ripple effect of this decision could be game-changing.
With London joining Copenhagen in implementing these changes, other fashion capitals like Paris and New York will likely feel the pressure to follow suit.
More global adoption means greater impact. A step closer to reducing fashion’s contribution to the “environmental crisis” caused by textile waste and greenhouse gas emissions.
How P’tit Affair Aligns with These Values
At P’tit Affair, we believe that fashion should be both ethical and timeless.
While these changes are transformative for the industry, they’ve been part of our philosophy since day one.
Here’s how we already align with many of Copenhagen’s key standards:
Longevity and Quality over Trends
Our timeless designs are made to last, helping reduce textile waste while providing versatile, stylish pieces for petite women.
Ethical Production
Every piece is made in Portugal, ensuring fair working conditions and responsible production practices.
Slow Fashion Ethos
We reject mass production and focus on small, thoughtfully designed collections, avoiding overproduction and unnecessary waste.
Transparency & Education
We prioritise educating our customers about the importance of longevity, timeless design, and ethical choices in fashion.
As the industry shifts toward these higher standards, we’re proud to be ahead of the curve, proving that ethical fashion can also be beautiful, practical, and luxurious.
What’s Next for Ethical Fashion?
Marie Claire described London Fashion Week’s move as 'a domino effect waiting to happen'.
With one of the Big Four fashion capitals adopting these rigorous standards, other cities are likely to follow, pushing the industry towards greater responsibility and longevity.
For consumers, this means more transparency, higher quality clothing that lasts longer and a shift away rom fast fashion’s wasteful cycle.
It’s a win for the planet, your wardrobe, and your wallet.
Download the Copenhagen Minimum Standards
Curious about the full details of the 19 requirements shaping fashion’s future?
We’ve got you covered!
Sign up to download the complete Copenhagen Minimum Standards PDF and stay informed about the industry’s biggest ethical shift to date.
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